ABOUT LEVI’S

ABOUT Levi’s® STRAUSS & CO.

OUR STYLE MAY BE AS FRESH AS TOMORROW,
BUT WE GO WAY BACK TO 1853.

That’s when Levi’s® Strauss & Co. began. Later, Levi’s® Strauss, the man, partnered with
Jacob Davis to invent the blue jean. And we have been innovating ever since.

Levi Strauss & Co. is one of the world’s largest apparel companies and a global
leader in jeans. The Levi’s brand is just part of our story. We are also home to
Dockers and Denizen. We have some 500 stores, and our products are available
in 110 countries around the world.
Want to learn more about us? VisitLeviStrauss.com

OUR VALUES

  • EMPATHY

    WALKING IN OTHER PEOPLE’S SHOES

    Empathy begins with paying close attention to the world
    around us. We listen and respond to the needs of our
    customers, employees and other stakeholders.

  • INTEGRITY

    DOING THE RIGHT THING

    Integrity means doing right by our employees, brands,
    company and society as a whole. Ethical conduct and
    social responsibility characterize our way of doing business.

  • ORIGINALITY

    BEING AUTHENTIC AND INNOVATIVE

    The pioneering spirit that started in 1873 with the very
    first pair of blue jeans still permeates all aspects of our
    business. Through innovative products and practices, we
    break the mold.

  • COURAGE

    STANDING UP FOR WHAT WE BELIEVE

    It takes courage to be great. Courage is the willingness to
    tell the truth and to challenge hierarchy, accepted practice
    and conventional wisdom. It means standing by our
    convictions and acting on our beliefs.